With Reef4Sale, you can setup a store with your own URL to share with your customers. You can choose this when you create an account. An example of a store URL is: www.reef4sale.com/yourstorename 

A verification code will be sent in 1-2 minutes to the email address that you used to register.

Enter the registration code here on the registration form and click next to continue.

Click “Let’s go!” to setup your store. It is not recommended that you select “Not right now” as you will miss important item setup like payments for your products.

Complete the form and use the widget below to upload your logo and banner to customize your store. These can be changed later in the Store settings if you want to update them.

This widget can be whenever you want to upload pictures such as logos, banners or pictures of your products.

Click Continue to start the Stripe Wizard.

Click “Connect with Stripe” to setup payments to you.

Create a new account and authorize Reef4Sale at the bottom. If you already have an account you can login (top right corner).

You will be returned to the wizard once you complete this process.

Click “Continue” to setup SEO, Facebook and Twitter feeds

Click “Continue” to setup links to your social pages

Click “Continue” to finish the setup wizard.

Congratulations! You have setup a store – select “Let’s go to the Dashboard”


If you choose to sell your products and ship them, Reef4Sale provides the option to ship using your FedEx account to Canada and the USA. Rates are calculated from your store location to the address that the customer selects.

Badges are important to show the customer how they can obtain their purchase. See the Badge section for more details.

To enable this feature, Click on “My Account” and then “Account Details”. Link

Once you have entered this information correctly, you can test the information by checking out with item.  If you only see “Local Store” then the information that you entered is incorrect.

Badges are a symbol that displays to the customer how they can obtain their purchase. There are 3 options:

  1. FedEx Canada
  2. FedEx USA
  3. Store Pickup

These symbols are selected by the store owner when creating an item to sell.

They are also available when you edit an existing product from your storefront.


Badges can be filtered on the Reef Shop page. Customers can click on their choice of shipping and filter only the products that match the shipping badges in your products.

Badges are displayed in two areas on the site:

  • Single Product Page – above the title of the product

  • Store Products while browsing


You can access your store at anytime at: https://www.reef4sale.com/store-manager

  1. Home – This is the main dashboard and where you can see an overview of your sales activities.
  2. Products – The products that you create and manage are located here. This is where you edit and maintain inventory, prices, sales, etc.
  3. Orders – Here you will find all of the detailed information from an order. You can view, print and export your orders.
  4. Payments – Shows the transactions and details for payments made during a selected period.
  5. Customers – Information on customers who have purchased from you. 
  6. Reports – Graphs showing your sales and stock over a selected period.
  7. Settings – This is where all of the settings are stored for your store. 
    1. Store – Information about your store and the logos/banners for it.
    2. Location – this is the information that is used to calculate shipping.
    3. Payments – this is your Stripe settings.
  8. Auctions – Reef4Sale has an Auction Feature; please review this section for more detail. Here you will find the results of your Auction.
  9. Reviews – This area contains reviews from purchasers that your store has received.
  10. LogOut –  This will log you out of Reef4Sale.

Congratulations, you are about to create your first product! To start, you will need to click on Products from your Store.

By making the decision to have your Store at Reef4Sale, you have no limits to the number of products that you can sell.

  1. Click “Add New”
  2. There are two types of products to choose from:
    1. Simple Product – this is for all non-auction listings
    2. Auction Product – this is to create an auction item and schedule it.
  3. Price – The price in your local currency of the the product.
  4. Sale Price – The sale price in your local currency of the the product.
  5. Schedule – Duration for the listing to be active.
  6. Short Description – A short description of your item for sale. Be brief but clear and concise on what you are selling.
  7. Pictures – this is where you can add images of your product. These images will be displayed throughout the site.
  8. Categories – This is an important area as it allows people to search for specific details about your product. You can also add new species of products here (Use this feature sparingly – categories that are not within the theme of Reef4Sale will be deleted without notice.)
  9. Tags – you can input words to help users search for items. For example, Blue and Green skirt.
  10. Catalog Visibility – This shows where your item is visible on the site.
  11. Inventory – Here you can manage your skus to match your shop or inventory. You can also manage the Stock Status of the item.
  12.  Shipping – details are required for each item that you create. The shipping for FedEx is calculated by weight and location. All shipping charges have a surcharge of $10 per shipment for packing materials and is passed onto the Store. 

  13. Tax – DO NOT MODIFY. If you modify this section, Reef4Sale will not be responsible for the collection or payment of the taxes for the products.
  14. Attributes – this is for you to create special noes of interest about your products that aren’t available elsewhere on the site. It is recommended that you do not modify this area.
  15. Badges – This is a very important area as it tells the customer how they can receive their product. This information is used throughout the site – for more information view the Shipping Locations Badges section.
  16. Product Policies
    1. Shipping Policy – this is displayed on your Store and it is strongly recommended that you detail the circumstances and remediation that your store will take in the instance that a complaint is raised.
    2. Refund Policy – your terms and conditions regarding refunds.
    3. Cancellation/Return/Exchange Policy – your terms and conditions.
  17. Advanced – Use this section to disable reviews of your store and purchases.

Auctions are created and/or modified in the product settings of the item that you are auctioning. All Auction items are displayed in the Reef Shop with an auction gable icon as below.

Auctions can be scheduled.

Source: Reef2Reef by maroun c.

Focus and Exposure

A short tap on the screen of most mobile phone cameras will set the focus and exposure on the selected object. A long press will lock the exposure and focus so that if you recompose, focus and exposure remain unchanged. On some mobile phones this also sets the white balance if shooting in “automatic white balance” mode. I try to focus on different items, rocks, or sand to try to have the camera adjust white balance and also have a good exposure. If taking a full tank shot, it’s best to try to focus on the middle of the tank left to right and front to back in order to try to have most of the tank in focus.

Exposure Compensation

Tells the camera to increase or decrease exposure to achieve desired effect or correct for bad exposure. When setting exposure with too much white in the picture (sand), camera tends to underexpose the rest of the picture, so increasing exposure a step or two will correct for this. Same way if there’s too much black in the picture, the camera will tend to over expose the shot so setting a negative exposure compensation helps. Also, if you want a fish or a coral to appear slightly more or less bright, adjusting the exposure compensation accordingly will get you closer to the desired image exposure, without having to edit the picture. For some mobile phone cameras this setting is hidden in the menu, for others it’s just a slide bar on the screen which I found very practical as one can see the effect while making changes.

Gridlines can be set to appear or not on the camera screen when taking pictures. They can be of help when trying to take pictures applying the rule of thirds because it shows you how your composition looks and also helps by showing you how straight the horizontal and vertical position of the camera is.

Burst mode

Burst mode is available on many mobile phone cameras. This mode causes the camera to shoot a burst of shots at around 10 pics per second and then allows the choice of the best picture and automatically deletion of the other images that were not selected. This is a good feature to use when taking pictures of moving fish as one can chose the shot that is in focus and has least blur as well as choosing the shot where the pose, angle, or position of the fish is best.


I find flash of little to no use in aquarium photography with a mobile phone. Except maybe for very dark or night shots, the amount of shadows generated, the reflections on the glass, and the washed colors resulting from use of flash makes it inconvenient. Increasing ISO, exposure compensation and having a steady support are all considerations to try before resorting to flash use.

HDR High Dynamic Range

A very convenient option where the camera takes 3 shots (bright, balanced, and dark) and combines all three in to a single picture that has more details all over the brightness range. DSLRs are also capable of doing the same, but in most cases, combining the pictures is done in post processing (although some newer models process the shots in camera to combine them as well).

One can also experiment with other options and tools that are available for most mobile phone cameras like time-lapse photography, slow motion, filters and clip on lenses.

Filters and clip on lenses have gained popularity for mobile phone cameras where polarizing filters are used to reduce glare and clip on lenses are added in front of camera lens to get a wider field of view or zoom more. Dedicated lights and filters are also available to use together in front of DSLR or mobile phone cameras to better capture fluorescence in corals. These are all beyond the scope of this article.